2M Corporation recognizes that decisions about distribution need to be considered in alignment with a company's overall strategic vision and mission. 2M Corporation assists it's strategic partners in developing a coherent distribution plan as a central component of strategic planning. At the strategic level, there are three broad approaches to distribution that 2M considers, namely mass, selective or exclusive distribution. The overall distribution channel should add value to the consumer and helps the manufacturer achieve it's profitability targets.
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